Going through more than just growing pains - Anonymous employee Braze Employee Review

1.0
23 Jan 2018
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

The people are Braze are some of the best. There are really some great people there who make really great coworkers.

Cons

Braze used to be a great startup environment where everyone was heard, everyone's opinion mattered, and everyone pulled together as a team and a family toward the same goal of making a great product and a great company. Although growing pains are a normal thing for startups, Braze has had and continues to have some of the worst I've seen. Transparency, something touted by upper management, is at an all-time low as previous steps to become more transparent have been reverted with no replacements or explanations. More company and policy updates are spread via gossip and backchannels than through management. Critical feedback is not accepted by management: at best it will be ignored, at worst it can cause issues. Many managers are chosen to be managers because they are good at the job of the people they are now managing, but have very little or no experience in actually managing people. This shows very much. Direct managers do nothing more than feign interest in advancing their reports' careers, with no concrete guidance or help. There is almost no path upward in many departments, and in many cases the only way to grow your career at Braze is to jump to another department. Managers' only concern seems to be CYA and there is an astounding amount of it. Upper management has no singular vision. Most departments are very siloed and have wildly varying expectations of their employees. Each department is essentially its own small startup with its own problems, and somehow they need to work together with all the other departments to survive. It is not a recipe for success and that's certainly how it's panning out. In the meanwhile the employees across the board are underpaid and running around trying to keep sane. Just to note as well, Braze used to be called Appboy and their reviews don't carry over to the Braze name on Glassdoor. Take a look at Appboy's reviews as well for a full picture.

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Braze Response
8y
Thank you for your feedback -- and, please, keep it coming. I assure you I am listening! As the new VP of People at Braze, I am committed to addressing all of these concerns and more! Braze is an incredible place to be, and the programs and initiatives we have planned will help us to continue to improve, to innovate, and to evolve! Thank you again, Allison Lee

Explore other reviews about Braze

5.0
5 Jun 2026
Recommend
CEO approval
Business outlook

Pros

Great culture, smart people, interesting work

Cons

No major cons to speak of

2.0
12 May 2026
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Braze has a good product. Comp is average to slightly below average for the industry. A lot of smart people pass through the doors of Braze. Most of them don't last long.

Cons

Product: Between legacy tech companies moving into customer engagement and smaller startups with similar / cheaper products, Braze's future looks pretty bleak. Equity: Braze's stock price has been in free fall for more than a year and is still overvalued at $20. Your equity might be worthless by the time you vest. Career growth: Internal promotions are few and far between and are never based on quality of work or merit. More often than not, people with no understanding of the product or industry are hired to manage long-tenured experts who didn't need managing in the first place. Culture: High achieving, competent people at Braze are seen as a threat to leadership. They eventually get fed up and leave because they can't get promoted or are forced to answer to managers that were hired over them for jobs they deserved. When they leave, they take their expertise to competitors or other industries and 3 or 4 people are usually needed to do the work they leave behind. Leadership: Braze churns through VPs + middle management at an alarming clip. Great leaders quit because they're not prepared for the micromanagement they endure and can't actually get anything done. The ones that seem to stick were only hired because they worked at Zendesk w/ the CBO or at Salesforce with someone in the Sales org. Not because they have relevant management experience, understand strategy, or the product.

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