A Creative Graveyard: Broken Promises, Toxic Bigotry and Zero Recognition - Anonymous employee Cloutflow Employee Review

1. The "Six-Month Hike" is a Calculated Lie Do not fall for the recruitment pitch. They will bring you in on your previous salary with a "guaranteed" hike after six months. Once that time comes, the goalposts move. Management will cycle through every excuse imaginable claiming your work isn’t "up to par" or that the budget isn't there. Most insultingly, they have the audacity to tell you to your face that because the creative and strategy teams don't "bring in money directly," you are inherently worthless to the firm. It is a soul-crushing environment where your labor is exploited to win clients, only for management to turn around and treat you like a line-item expense they can’t wait to cut. They will happily take your blood, sweat, and ideas to build their business, then look you in the eye and tell you that you aren't worth a single cent of investment because you aren't the one signing the invoice. It’s not just a lack of respect; it’s a total dehumanization of the work you do. 2. Absolute Erasure of the Strategy and Scripting Teams If you want even a shred of respect as a creative, stay far away from this place. The strategy team is treated as a ghost department. We are the ones grinding 24/7, burning out to crack the "unsolvable" briefs and writing the very scripts that win the business, yet we are intentionally erased from the narrative. It is nauseating to watch a client servicing or ops person—who did absolutely zero heavy lifting—stroll into a meeting, present our hard labor as their own, and soak up the glory. When it comes to company speeches and awards, management will go out of their way to stroke the egos of the pricing and planning teams, while the strategy team isn't even worth a mention. Your intellectual property is served up on a silver platter for management and ops to steal, while you are left sitting in the dark, unacknowledged and invisible. 3. Management Incompetence and Toxic Culture The company is run by people in their early-20s who have no idea how to manage a professional workforce. There is zero accountability at the top. When things go wrong, management passes the blame in a circle until it inevitably lands on you. You are a scapegoat, not an employee. 4. The Death of the Weekend Boundaries do not exist here. You will be severely condemned for not working on weekends or holidays. Briefs are frequently dropped on a Saturday without notice, with the expectation of a full strategy by Monday morning. If you are unavailable during your personal time, you are met with heavy criticism and personal insults. 5. Blatant Discrimination and Fake Inclusivity The company culture is regressive and exclusionary. If you aren't from North India or if Hindi isn't your mother tongue, be prepared for your culture and language to be the butt of the joke. They openly mock anything they deem "odd" or "unusual" about your background. Furthermore, their claim of being "LGBTQ+ friendly" is a total PR stunt. In reality, management and staff make derogatory remarks and mock the community on a daily basis. The "inclusivity" ends at the bio on their social media pages. 6. Holidays are a joke. Major festivals like Durga Puja, Eid, and Lohri are treated as regular working days. They only close the doors on the 5–6 days of the year where it is practically illegal to stay open. National holidays and cultural significance mean nothing to them; they expect you to sacrifice your family and faith for their bottom line.