- Stagnating product development (at LEAST a 2/3 year malaise).
- Multiple flops in recent years have caused retention and messaging issues that are being realised by both the market and analysts.
- Competition rapidly advancing and in many cases overtaking Contentful's position.
- Lagging AI thought leadership that is able to be articulated or actioned to customers. Most of what is shipping or plan to has already been done a year ago by other solutions on the market.
- Clear lack of trust between US & EMEA teams.
- German works council (for better or worse) has further cemented isolation of the Berlin hub away from the rest of the company and scaling plans
- No clear exit path in sight