Buying into franchise NOT recommended - Anonymous employee Craft Beer Cellar Employee Review

Inflated projections and falsely low expected start-up costs makes it pencil out that you can actually make a go at this. Actual sales are at least 50% less than what they project and start-up costs are significantly more. Franchisors will try to entice you that they have such #madluv and support and one big happy family. We were promised a real estate professional that was supposedly part of the “Brand team” would come help us make sure we found the best location based on demographics. That never happened and as it turns out that person does not exist. The “Brand team” itself has zero consistency as far as the actual team. The only two constant are the founders, Kate and Suzanne. No one else seems to stick around very long. When asking for help to figure out how to be profitable (which by the way never happened) we were told to keep posting on social media and cut labor dollars. Pretty hard to cut labor dollars when working as Owners and not taking a paycheck. There’s nothing there to cut. If you are looking to just throw a bunch of money away with no return, then this is the franchise for your. Otherwise—steer clear and invest somewhere else.