Toxic CEO and President and a House of Cards - Anonymous CreatorIQ Employee Review

Super collaborative team, open to ideas, and made me feel very valued as an intern!

Being remote it was hard at the beginning to get to know people, but the collaborative energy helped tons.

The original founder was kind, thoughtful, and cared about both employees and customers. The company remains largely remote, which provides flexibility. There used to be a strong emphasis on work-life balance (Focus Fridays), though these initiatives only exist now in name. Many colleagues are intelligent, supportive, and truly great people to work with.

The culture has significantly eroded under new leadership. Executives often feel disconnected, self-interested, and inauthentic. Town halls prioritize optics and theatrics over accountability. Frequent restructuring (at least annually) leaves roles in flux. Teams become disoriented, morale is extremely low, and many long-tenured employees are quietly seeking to leave. Promotions are often driven by nepotism and favoritism rather than merit. Ineffective managers thrive, while those who challenge the status quo are sidelined. Customers are not always treated with honesty. For example, laid-off employees were described as having “departed,” and some accounts were left uninformed when their CSPs were gone. Accounts have been shifted into a self-service model without clear communication, leaving customers confused and unsupported. Many decisions appear to be made for optics or executive positioning rather than for the benefit of customers or employees. The CEO’s reputation outside of the company has generated public controversy, which further undermines employee and customer trust.