Neat startup flails and fails - Senior Software Engineer CultureAI Employee Review

2.0
2 Feb 2026
Recommend
CEO approval
Business outlook

Pros

Strong base salary. Generous holidays. Trusting flexi time if you can find unobliged time to utilise it.

Cons

Reviews on Glassdoor are asked for internally to promote hiring, and are severely outdated. Advertised startup benefits such as frequent socials, team nights and friendly culture all faded away a year ago. Often the C-Suite will suggest a "pizza hackathon", when what they mean is working evenings and weekends until a client promise is delivered. Rounds of redundancy and guarded secret sackings have increased pressure on those left, with no relief through changing business strategies. Recent engineering management changes have removed remaining culture and cohesion from its teams. Team members have been crying on calls the new management, because of stress directly caused by their decisions, yet decision making is changed. We were treated as tools, and they responded robotically. Salary stagnation once hired, new hires often paid more than existing salaries, initial salary entirely down to negotiating ability not technical capability. C-Suite vibe coding products and offshoring future engineering hires to the Philippines creates more problems which the existing engineers must deal with, and represents an obvious plan to reduce staff further. Loyalty is expected but not returned. Weekends and overtime worked are quickly forgotten when it comes to salary and working condition negotiations. Business mantra is to neglect existing customers until the moment they threaten to leave, and lie to new ones until they join. These serve to increase pressure on engineering, who deal with the last minute demands of both. Consistent bad financial decisions from the top have drained company finances needlessly; multiple large empty offices fully kitted out in unused expensive equipment, frequent company wide meetups for announcements, poorly planned marketing spending and C-Suite "offsite" get togethers being a few. No responsibility has been accepted for this. Rotating upper management has resulted in continued direction shift and further financial waste.

Explore other reviews about CultureAI

2.0
24 Nov 2025
Recommend
CEO approval
Business outlook

Pros

- Still a handful of really great people part of the team who survived the mass redundancies. - Package was fairly decent

Cons

- Leadership lacks direction and the decision making is inconsistent, reactive and driven by short term panic rather than a clear long term vision. - They completely shifted the focus of the solution to AI and moved away from the core product. This is a desperation pivot. It shows an admission of failure in the core product and an attempt to chase market buzz for funding. It risks alienating the existing customer base while failing to build a viable, sustainable AI solution. - The messaging was constantly changing, which was confusing for the team, customers and the channel. - In the space of a day, they made half of the company redundant as a way to help with their cash problem. It also appears they started hiring for roles in Asia to try and get staff at a cheaper rate. Overall, not a terrible company, but certainly not somewhere that you can grow a future and have confidence the company will still be around in 6 months.

1
1.0
22 Sept 2025
Recommend
CEO approval
Business outlook

Pros

Excellent recruitment process - have to enter more words to hit limit.

Cons

- Scattered operational management with constant shift in strategy. - Company website is more of a fictional story than true representation of what the product can do. - Silos all over the business. - Personnel in senior roles with limited knowledge of what is involved for that role, and no desire to learn how to fulfil duties. - Regularly set crazy, unrealistic targets with no communication with the team owning the commercial efforts.

3
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