Dangerfield is a circus, I was a monkey - Casual Sales Assistant Dangerfield Employee Review

1.0
20 Aug 2024
Recommend
CEO approval
Business outlook

Pros

Genuinely some of the most talented, passionate people I've worked with who helped me refine my style. Unfortunately I watched most of their spirits get trampled to nothing by upper management who couldn't care less for the wellbeing of their employees or whether their employees could afford to pay rent or eat.

Cons

The worst retail job I have had the misfortune of working for and the google reviews say it all. DF Chadstone had a bully of a manager that, rather than firing for harassment of workers and causing discomfort for customers, DF just relocated to head office. DF Outlet employees had to beg customers to leave reviews about the heat because management wasn't listening to their pleas for air-con so they wouldn't get heat-stroke and be forced to go home without pay. The over-stocking of DF stores creates tripping hazards, concussion risks from falling boxes and other bodily harm to customers and employees. The contract pay rates are essentially the minimum they can pay you by law. Many make only $700-900 a fortnight, most coming from last-minute shift covers than rostered hours (minimum wage per fortnight as described by centrelink is almost DOUBLE that). Doesn't matter if you're a consistently top-performing salesperson, if you speak up about the way they treat you, they will 'quiet fire' you (read: stop giving you shifts). Wanna raise it with HR? Good luck getting any response from them. I wouldn't wish working for Dangerfield on my worst enemy. This kind of company reels you in by branding itself as diverse, inclusive, and ethical but that's all almost all a lie.

Explore other reviews about Dangerfield

5.0
14 Mar 2023
Recommend
CEO approval
Business outlook

Pros

No training is required and you’re in a great community

Cons

They needed me to cover the morning shift

2.0
23 Apr 2026
Recommend
CEO approval
Business outlook

Pros

The only pros were my team

Cons

Working at Dangerfield was hands down one of the worst decisions I’ve ever made, and leaving was one of the best. My life improved tenfold the moment I walked away. Staff are treated as completely disposable, whether you’re a casual employee or a manager. The expectations are relentless and completely unsustainable. Burnout isn’t an exception, it’s the norm. And despite years of consistent feedback, nothing ever changes. When passionate, talented staff finally reach their breaking point and leave, the company doesn’t reflect or improve. They just bring in someone new who doesn’t know how bad it is. Then the cycle starts all over again. As a manager, there is absolutely no work life balance and you are paid the bare minimum. Head office is beyond disorganised and out of touch, which makes every day unnecessarily stressful. You’re constantly trying to stay on top of an endless, unmanageable influx of stock with little structure or support. It feels chaotic and never ending. On top of that, the stores themselves are often unsafe. Repeated feedback about workplace safety concerns are ignored, yet David Heeney, the CEO, seems more than happy to waste money on things like rolling out gaming gear into stores. When the gaming gear was introduced, it was honestly embarrassing for staff. There was no training provided and no time for staff to figure it out themselves, nor should they have to. People didn’t sign up to sell overpriced keyboards. The clothing itself has also gone downhill with more and more items made from cheap materials like polyester. As for the accessories, most are just repackaged AliExpress products with a heavy markup. It’s hard not to see Dangerfield for what it is now, fast fashion dressed up as something else. It’s honestly grim seeing the reality behind a brand I used to admire when I was younger. If you’re thinking about working at Dangerfield or any brand under Factory X, do yourself a favour and walk away before you get pulled into something that will chew you up and spit you out.

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