Pros
+ Well designed work space + Some very talented and hard working staff
Cons
+ Over-emphasis on ‘productizing’ and selling Eight Inc’s process at the expense of a stronger focus on the work, the end users experience of it and the tangible impact on client businesses + Unnecessarily long Keynote presentations wear clients and employees out + Controlling Managing Principal contributes to low job satisfaction + Discussion of operations dominates weekly meetings but the opportunity to build employee morale through socializing direction of business is missed. Employees have little understanding of what they are part of. Managing Principal over reliance on Slack for communication. + Apple store credentials old, Eight Inc still strongest for environment design, less evidence of true experience design. Confused identity of business. + Poor record of people skills in past London upper management and current Managing Principal.