Pros
Company discounts on products is great.
Cons
Due to the nature of the industry, compensation tends to be lower than average for similar roles elsewhere. Working here is more of a lifestyle choice. Unless you're in Sales, Marketing, or R&D—where high-end trips and photo ops are part of the package—you're likely to face low wages, limited advancement, and mandatory overtime, particularly in customer service and production roles.
There’s a growing sense of branding fatigue. The company repeatedly showcases the same image/person—aimed at a young, bearded, hipster demographic—while forgetting its core customer base: older anglers who can actually afford premium gear.
Culturally, the company can feel very cliquey. Office staff often overlook production employees, and too many departments fall under the Marketing VP’s control. Leadership lacks diversity and still operates like an old boys’ club. It’s no surprise that female employees rarely stick around for long.
