So much to learn - Anonymous employee Fundamental Media Employee Review

Fundamental provides a fulfilling career path for those seeking to embrace media technology, sophisticated client engagement and value agency over their ability to succeed.

Self starters succeed at Fundamental Media. Creative thinking and ambition are rewarded. Those seeking a purely prescriptive approach to work will take longer to progress.

You’ll work with global clients within asset management and make connections with major publishers. You might end up being mates with a few people long term because the toxicity will inevitably lead to trauma bonding.

Most line managers aren’t as tech savvy as you’d hope they’d be. The company’s tech arm has innovative ideas but they’re so removed from day to day account management. Most of team leads don’t have much programmatic knowledge and aren’t in a position to be honest about that because they’d probably be out of a job to be fair. I learned more about how to optimise and adjust campaigns from my previous internships and role. It seems that the more traditional direct media buying is where the company has the most expertise but it brings in minimal profit. The newer technology is the money maker but the clients, who tend to skew a bit older, aren’t keen to adopt it. Anyone who tries to follow the CEO’s direction on innovating with AI and moving the needle ends up butting heads with line managers who don’t want to be outshone by their direct reports. People that get fed up with the contradictions between CEO’s vision and how things are being run have gone and left. That’s not the surprising bit. What’s shocking is that they’re called names like “traitor” or “deserter” and their name turns into a sort of taboo at the office. Bit mad considering that these people left the company without making a fuss. Not sure why they’re getting the same treatment that Harry & Meg got when they left the RF. The pay only works if you’re living at home with mum or have a load of flat mates. If you’re a bit of a geezer, it’s not much to right home about.