The marketing is all lies - Marketing Content Creator Groove (RI) Employee Review

1.0
28 Oct 2020
Recommend
CEO approval
Business outlook

Pros

The product team is great and is led by someone who knows what he's doing and does a great job overseeing the team. If you're an engineer looking to join a small, high-velocity team, Groove will be a great option for you.

Cons

Groove built its reputation as a company that "shared everything" on its blog—the real numbers, processes, "behind the scenes" stuff. So you know, none of that is real. It's all made up to catch the attention of the entrepreneur/wantrepreneur market. The revenue, subscriber, and user numbers reported on the website and mentioned often in the blog by the founder are all made up numbers that are FAR above the reality of the company's actual position. If you care about ethics or honesty or transparency, Groove looks like a great place to work from the outside looking in, but that is a mirage. What you see in the articles and on the website has very little relation to what actually happens behind the scenes. The company is not growing, and it's not operating at scale. It's also not a good place to work as a marketer in general, since there is no coherent strategy and no one in charge of the team. You just have to make it up as you go with minimal guidance from leadership.

Explore other reviews about Groove (RI)

1.0
31 Jan 2024
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

My paychecks cleared and the salary was competitive.

Cons

In my experience, the CEO seemed to have no focus or direction or concept of strategy and was throwing money in a dozen directions without a clear goal. In my experience, the CEO was a terrible people manager who couldn't communicate effectively and was avoidant around tough conversations, so I could not expect to get honest feedback on anything. Usually I wouldn't mind being the only woman on a team but I certainly felt it here. They couldn't quite censor themselves quickly enough.

1.0
21 Nov 2019
Recommend
CEO approval
Business outlook

Pros

Many amazing people fell for this giant lie after followings Alex on Groove's blog. As a result, there are some great team members. It's a waste. People who leave or get fired end up with a trauma which they don't deserve.

Cons

Everything about this company. The list is so long that it would be hard to summarize. Let me mention a few: - Terrible CEO. He is micromanaging everyone, doesn't show he cares about you as a human being, is not open to feedback. - On a regular basis, they fire people for no reason. You never know who will be next and when. - No direction. No strategy. No innovation. They just seem to copy ideas from other companies. - Employees have limited rights. There are no benefits. There is no real culture.

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