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There is a lot here, and so we want to address it all.
Sales is hard work. We work very hard to create a high-performance organization that excels at recruiting, training and developing top sales talent. Our commitment to that cause in both time and resources is significant. Part of a individual’s growth is the progression from basic sales programs to more and more advanced assignments. Different people grow and develop at different rates, and we do our best to place people into programs that both offer personal growth opportunity while also serving our clients. The only way we succeed as a business is if our people succeed. Thus it is our number one focus.
Our incentive program supports this same goal by offering a significant variable comp, in accelerators for over achievement, plus contest and extra spiffs for top performers. Given we are a sales organization, performance reviews and feedback are a weekly activity. We are constantly reviewing calls, performance metrics, coaching, training and working to improve. If that is micromanagement then we are guilty. We are striving to develop the best sales talent we can.
Turnover is a natural characteristic of our business. Much of it is because people move on to new growth opportunities (which we celebrate), and some because people under perform. With all of that said, our turnover rate runs 48% below the industry average. Diversity and Equal Opportunity is also very important to us. Over the last 3 years our employee population has ranged 25-36% female, and 29-34% minorities.
And lastly, team building is also important to us but has indeed been challenging through the pandemic. Given the remote work environment we have embraced as a result of the pandemic we now have people that work in 10 states across the country. Our monthly get togethers at the local brewery are no longer practical. But we do run daily Teams huddles, and continue to work to find the right balance of local gathering for those in town blended with video for those that are remote. The work we do is hard, and we are working every day to be the very best at developing the talent necessary to exceed our clients expectations.