Pros
Great location in Blacksburg, VA. Allows the company to be a "big fish in a small pond." Its proximity to Virginia Tech also allows the company to use students for some of its workforce, exchanging their time for an internship.
Cons
3 letters: CEO. Nathan Latka should never have gone into business by creating a product. He is smart, cunning, and shrewd, but would be best suited to have started a business centered around himself, not others. During meetings and webinars, the focus seems to start out as valuable customer-centric information, yet undeniably turns into "the Nathan Latka show." The hubris is blatant, but often interpreted as charisma. This self-centric approach has ultimately lead the company to operate in the red for nearly every year they've been in business. Heyo's rule of thumb: "hire fast and fire faster".