I hated most every day I came into Hudl because I didn't fit in culturally. The culture is great for tech bros and people just wanting to extend college into their late 30s. The culture revolves around drinking, video games, partying, and food. It wasn't really my scene.
They don't seem to actually believe the values that the constantly profess. #realtalk can cross some unknown line and you can be punished for it. They definitely don't treat every one like a family. The values seem to be great values that work for the upper management (who have known each other for 15+ years) but they don't realize that they can't be implemented the same way for everyone else.
Maybe it's gotten better since I was there, but their response to getting a more diverse workforce was pretty poor. Just saying "it was a pipeline problem" and not doing enough to improve it.