Micromanagement and a difficult boss overshadow positives - Account Executive Humanics Employee Review

They cannot retain talent and are desperate, so everyone who joins already knows they are just here to do their stint, level up, and move on with whatever laurels they can collect. If you have at least half a brain, you can go there as a stepping stone without adding much value... Oops did I spoil it for you guys by revealing this?

To last here, you have to put up with people who are just competent enough to sit on top, but too dumb to realise they are only sitting at the top of the bottom of the barrel. A lot of unwarranted self importance. That is the reality of the leadership culture.

At least it’s not a remittance grift.

This company is the kind of foreign outfit that gives the Malaysian creative industry a bad name. They don’t even have proper agency certificatation (or at least they didn’t when I was there) and they have zero real connection to the local scene. No history, no relationships, no understanding of how things actually work here. They parachuted in with a big “creative” story and treat Malaysia like a cheap production hub, not a market to invest in. They don’t exist to stimulate the industry or help creatives grow. The model is simple: burn through the best people first, because they’re hungry and talented. When those leave (and they always do), burn through the middling ones. When those are used up, scrape the bottom. There’s no retention strategy because there’s no long-term thinking, just squeezing whatever value is left until the next cycle. Strategy is just whatever the senior person feels that day. Because they don’t have real skin in the local industry, they also don’t care about reputation here. They’ve already rebranded once after the old name became toxic. If this one gets burned, they’ll probably just rename again or pack up. That kind of transient mindset hurts the whole local ecosystem. Clients get cynical, local talent gets exploited, and legitimate local agencies have to clean up the mess.