Ideal Image

Bruce Fabel Ruining the Company - Anonymous employee Ideal Image Employee Review

1.0

3 Oct 2014

Anonymous employee

Recommend

CEO approval

Business outlook

Pros

Founders Richard Mikles and Joseph Acebal created an amazing brand and culture that resulted in a one of a kind company providing a one of a kind service. There was no limit to the company’s success and growth potential, because there was no limit to ours as employees. As employees we felt empowered, engaged, appreciated, and inspired. That was then.

Cons

Enter current Ideal Image president Bruce Fabel. From the first day Bruce was named president by the new owners (Steiner Leisure), Ideal Image has been in a paralyzing freefall of bad decisions, terrible marketing ideas, runaway spending, dwindling sales, and poor leadership. Bruce has been nothing short of a one-man-wrecking-ball that has done an enormous amount of damage to the Ideal Image brand. This is the man that came up with the idea of having “divorce parties” at the centers to try and get new guests. If Steiner allows him to continue going down this reckless, suicidal path, Bruce will surely pull the company down into oblivion before long.

Ideal Image Response

11y

Our President, Bruce Fabel, IS NOT ruining the company, he is improving it. Bruce was hired because of his strong track record of success with companies like Nike, Calvin Klein and Universal Studios. Bruce has demonstrated his commitment to the company’s employees by implementing many programs including the company’s Years of Service award program that provides all Ideal Image associates with recognition and a monetary award for their commitment to the company. Bruce also has increased the bonus opportunities for all our center employees. I have never experienced a company culture as fantastic as Ideal Image. We receive an overwhelming amount of positive feedback from our current and former employees and stay committed to continued improvement. We understand some former associates have had difficulty with change. The corporate and center associates have done an excellent job launching new services to help our guests age gracefully. Under Bruce’s direction, Ideal Image continues to strive to delight our guests and help them look and feel great!

Bruce Fabel Ruining the Company - Anonymous employee Ideal Image Employee Review

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