I don't quite understand this place - Senior Consultant Improving Employee Review

We understand this response is lengthy, however we wanted to provide a response for each of the points. In reading this, it seems there is some confusion about our involvement program and it’s intent. Typically, it is difficult to measure the effort of employees or to show our appreciation when they go above and beyond. Since one of our values is involvement, we developed The Employee Involvement Program (which I believe is what you are referring to) This program has specified over a hundred ways in which employees individually contribute beyond their normal job. While a modest bonus results from this, the primary objective is to provide visibility to the executives so that none of the employees efforts go unnoticed. Secondly, in order to “share in the success” of the company, we wait until the end of the year for the 401k match to be based on a minimum profitability for that year. This approach has resulted in Improving maxing the benefit 16 out of the 17 years it’s been in business, with the only year that it was paid out but not maxed was 2020 (COVID). Lastly, this is a common misunderstanding of a conscious business. The end goals of these businesses are to do good in the world by balancing purpose and profitability in a sustainable way. This is something Improving is very passionate about and for anyone that wants to understand more about this way of doing business, we welcome a conversation.