Pros
Inkitt is chock full of passionate, driven and smart people. It is one of the most nimble orgs I've been a part of, and I love that it's a tech company working on something creative with creative/innovative people. The people are what make companies great and I genuinely think there is something special about this group. Our CEO, and my fellow execs, are always pushing the boundaries of what can be done in this segment, pushing for novel thinking, and all care deeply about the people and our users. Folks that are successful here care a lot about what they are doing, are savvy with data, and think on their feet. Being around high performing people makes you better -- it's a fact.
Cons
Of course there are cons, but what startup doesn't have 'em ;). - We have a lot to do need more great people to help do it. - Consumer tech is hard(er). Priorities can shift quickly and we must all be thoughtful about where we focus our efforts. - We need better beer for happy hours / Candyjar release parties.