Feel trapped here - Anonymous employee Lift Co Employee Review

No doubt it is easy to read the negative reviews on Glassdoor and come away with the feeling of "Who the hell wants to work here!" and the reality is that it takes a certain type of personality who can adapt and thrive in the chaos of a start up in a new industry. Personally, I feel that I am left to my own devices when it comes to how I want to accomplish an objective set out by management which is the way I like it. This is not an environment where you are going to be spoon fed the answers as many times there are no clear cut answers so it is up to you to use your best judgement to come up with one and then be able to defend your decision. If you aren't comfortable with this environment, then maybe Lift isn't the place for you and that is 100% fine. As a mid level manager, it is easy to sit back and second guess the exec team on their decision making, but given the opportunity to walk a mile in their shoes, I am not sure I would be doing things any differently. The company has recently added two more seasoned professional in marketing and HR, so this should help give employees some better perspective as to how companies actually operate and moderate expectations.

The company could benefit from some better prioritization of objectives, but this should come with time as the industry normalizes and matures

A great young company in an emerging space. If you are looking to get a foot hold in a company that mirrors the growth opportunities offered by the alcohol industry after prohibition, there is no better place to make your name. There is a certain energy of being involved in the birth of the industry. And while its easy to complain about what you are entitled to as an employee, this is a great place to serve as stepping stone to other Cannabis industry opportunities should you decide not to stay. Senior management is very focused on hitting a number of specific targets and have made that very clear to all involved in the endeavor.

Attempting to do too much with too few resources. As the company grows, some people may be put off by the fact that we are transforming to a company with internal processes, but that is required for sort of long term survival