Abysmal work environment - Anonymous employee Rokt Employee Review

Thanks for your honest feedback. It’s difficult to have an effective discussion on some of the issues you bring up when we are not able to talk to you in person, but we will do our best to address the points you have raised. We take our company culture and management very seriously, and believe it sets us apart from other companies. In fact, hiring for cultural fit and ‘no ego’ is a key part of the hiring process for every new role. We also carry out quarterly pulse surveys to ensure teams have a chance to voice their ideas and concerns anonymously, and results (which do not mirror your commentary) are directly incorporated into our project planning for the next period. The results of all surveys to date have been constructive and on the whole very positive - and most importantly has continued to show improvement over time We are a data led organization. This not only ties into our core belief around best practices in marketing and e-commerce, but also into how we conduct ourselves internally. All our rewards and incentives are based on actual measurable outcomes. It is disappointing to hear you experienced something other than this at Rokt. We’ve established processes to protect against favoritism, to name one: our performance reviews happen twice a year and involve an evaluation of your achievement against numeric KPIs as well as input from the whole leadership team on your broader potential and contribution. This is intended to ensure that development and performance appraisals involve a wide range of input rather than a single manager’s perspective. We recognize that we have had some failures in our recruiting in for the NY business development team. Over the last 12 months we have invested a lot of time into getting this right - including a significant increase in the level of the team. This is not a simple product and we are often dealing with a range of senior executives in our clients - this can be challenging task! This has meant higher turnover with a few members of our NY BD teams and we take responsibility for getting this wrong! At Rokt we are growing fast, which means we are also hiring fast. Like any company bringing on so many new people, we don't always get it right. When this happens we always have honest, adult conversations and plan together on the best exit plan. There will always be conversations prior to making a decision of this nature, with no exception, and we always give our employees a genuine chance to improve performance and support them to succeed. Re your comments about product and clients: yes we have a very ambitious product vision and we are not apologetic about it. We believe every ecommerce can achieve better outcomes on customer experience, value and conversion rate - taking away the 25 things in a checkout experience that are not relevant to you and improving profitability by 100%. When we talk to our customers this is something they are very interested in. Our track record of growth speaks for itself - with compound growth rates of 80% year-on-year for the past 3 years. As to industry sectors - yes we are very strong in travel and ticketing, but our biggest transaction volume category is retail. You will be happy to know that we agree that our campaign setup tools can be better. Over the last 12 months we have invested around $10M in a complete overhaul of our campaign, user and ecommerce checkout management tools. This is expected to launch next month and we are targeting a setup time of less than 10 mins for a new campaign. However we also recognize that achieving performance and insight is also important and so speed/simplicity needs to be balanced with the functionality - new bidding tools, incrementality and audience insights - are all examples of product enhancements over the last 12 months. At Rokt, we are deliberate about making great investments in time, energy and resources to foster an outstanding work environment. This is important to us, as we truly believe our people are our greatest asset. For this reason, we are disappointed to hear your opinions of our culture. We will take your feedback as a trigger to continue improving our internal processes for all Rokt team members to feel valued and enjoy coming to work every day.