Role becomes repetitive and unchallenging once selling to same buyers with consistent push on same 25 priority brands, some are no namers and/or brand new.
Company switched away from RNDC in 2023. This caused nothing but challenges. If interviewing, be sure to ask about challenges/successes with new distributor in that state. In my state, we often go behind them because they forgot something or we can upsell much better.
We often deal with allocated bourbon issues, Sazerac sells the ones people want most but there's simply is no enough liquid for everyone and we do not choose which customers gets it. MDRs are the frontline for customers frustrated with not receiving it.
Career development is limited. MDR are all in line to be MDM (manager)