Cons
The decline of Search Intelligence is genuinely disappointing. What was once a company known for strong employee benefits—such as a four-day working week and a supportive, positive environment—has shifted into a culture marked by blame and uncertainty.
Over the past 18 months, there have been significant redundancies, with many highly capable and hardworking employees either let go or choosing to leave. At the same time, there has been a strong focus from leadership on developing and investing in new AI tools aimed at streamlining the digital PR process. However, these systems appear to be largely untested, and employees have often been expected to use them without sufficient guidance or training.
Despite the outward narrative presented on LinkedIn, the internal reality tells a different story. Workloads and KPIs have become increasingly unrealistic and difficult to manage, leading to widespread burnout. Concerns raised by employees have seemingly gone unacknowledged by senior management.
Client expectations are also being impacted. Campaigns are often overpromised in terms of link delivery, yet underdelivered due to the sheer volume of work and lack of time available to execute campaigns effectively.
Overall, there appears to be a lack of accountability at senior levels, with additional pressure continually placed on already overstretched teams rather than addressing the root issues.