Amazing for the CV, but lack good management - Marketing Manager TikTok Employee Review

2.0
2 Feb 2024
Recommend
CEO approval
Business outlook

Pros

Great professionals, diversity, different projects, opportunities for impact, big tech perks, moves fast.

Cons

It is a really mixed bag when it comes to management. You can find some of the best ones in the industry just as much as some of the worst human beings around. Problem is: the tools in place to deal with bad people are only a façade. Upper management is too busy to address it.

Explore other reviews about TikTok

5.0
6 May 2026
Recommend
CEO approval
Business outlook

Pros

- Learn a lot of new things! - Great benefits - Interesting user-facing products to work on

Cons

- Language barriers if you don't speak CN - Working late

1.0
21 May 2026
Recommend
CEO approval
Business outlook

Pros

There are some truly fantastic and talented people in the company who make daily collaboration a great experience. Additionally, the insurance and overall health benefits package is quite strong and comprehensive.

Cons

The work culture is heavily driven by top-down directives from HQ, leaving little room for open discussion, transparency, or questioning management decisions. The bi-yearly rating cycle feels highly punitive and is frequently used to target individuals rather than foster growth, leading to an environment where anyone can be abruptly let go. Work-life balance is virtually non-existent due to tedious, high-volume workloads and constant alignment with overseas timelines. Furthermore, leadership instability is a constant concern; local management changes rapidly, frequently replaced by leaders from the parent company, creating an unpredictable and highly volatile work environment.

2
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