Mixed experience, good people - Analyst Visible Measures Employee Review

The director of operations Seraj Bharwani is a seasoned leader who has helped shape the digital advertising landscape in the last decade. He is a bright leader who is now the Chief Strategy Officer at Accuity Ads which is the company that acquired Visible Measures in 2017.

Starting at VM entry level, during a time when the company was looking to be acquired by another.

Fun company outings. Flexible work schedule. Good compensation.

This is Glass Door and let's be candid here. Visible Measures was originally an analytics company which helped brands understand how their long form branded video content was being consumed on the web. When they pivoted to a media company and tried to bring analytics and paid distribution of video together it got wonky very quickly. A novel idea but it caused great confusion in the marketplace and execution of the model was terrible. Fundamentally the Visible Measures distribution model was nothing more than a glorified video Ad Network. They were buying video media on other SSP's and using other platforms to execute across so called custom site lists and deep publisher relationships where they were quote "In the Video Player" Ummm....I can go much deeper here on what was going on behind the scenes after deals were struck but the shiny object they were selling was not what was actually being delivered upon. Some agencies and brands must have finally caught on and must be one of many reasons the company has had such massive erosion and turnover. This is all the fault of executive leadership. Executive leaderships was bad news, absolutely cocky and thought they could put down competitors who are now eating their lunch.