Pros
The organization is mission driven and focused on changing the culture. Due to the controversy surrounding the issue of abortion, the work requires great commitment. It's not easy nor for the faint of heart. The outcome though is Vitae's tremendous impact across the country and around the world. Partly due to the ads produced for traditional and non traditional media. The larger player in that impact though is the right brain consumer research that they have invested so heavily in over the years. Also, they don't just use anyone to conduct the studies, they went to one of the best in the industry, Dr. Charles Kenney. He is known for his work with many Fortune 500 companies. Additionally, this little non profit located a town with a population of 39,000, has spent $1million on research and media for every year of legalized abortion. I go to work each day knowing that my work means something and is changing the world.
Cons
Needs to find new office and expand.