Pros
Zoove has a couple of cool products built by some of the best and smartest people you'll ever meet. Innovation is encouraged and credited, management accepts ideas from everyone. Work/life balance is great, get the job done and no one cares if you have to come in late or leave early once in awhile.
Cons
Strategy focused on generating revenue before widespread product adoption has made it difficult to generate the momentum needed to really take off, and the runway has to end sometime.