Progressive Platitudes with Little Follow-Through - Graphic Designer idfive Employee Review

2.0
19 Oct 2019
Recommend
CEO approval
Business outlook

Pros

- There are a lot of well-meaning and good people throughout the company, but that can only go so far. - You might be able to create a small space for trust and inclusion within an organization that would see to stamp that out in favor of a competitive and petty environment. - idfive partners with non-profits and "good" companies which gives idfive the air of being progressive and caring.

Cons

- Creative turnover is very high with an almost annual rotation of the team. As a new employee, this was excused to me as "the wave of past employees who left couldn't adjust to the new company structure." As I listened to those around me express their frustration, stress, and desire to also leave as soon as possible, I learned that the company structure is top-heavy and doesn't give enough time, support, or credit to those actually doing the work. - CEO will very often complain about how much the benefits (decent, but nothing to gloat about) cost the company and how grateful employees should be towards him and the rest of the leadership. - Employees are *strongly* encouraged to vote for the company as a "Best Place to Work." - Holiday vacation and bonuses are not a guarantee and are held ransom to encourage a certain kind of productivity. - Despite being an advertising agency, idfive is by no means a "creative" place to work. The creative team is set up to fail with tight timelines. Creatives should be prepared to be blamed for any problems that should have been caught during the early strategic phases of a project. - "Culture" at idfive is initially introduced as progressive and one that encourages a healthy work/life balance. That culture does not exist. As you start at idfive you'll be told people stay for the culture, but you'll quickly learn the "culture" is a guilt tactic and is, at its core, leadership patting each other on the back when they work late. - Chit chat is frowned upon and you'll be reminded how it costs the company money. - Leadership can be petty and do not give or receive feedback well. This produces a stressful environment where employees are always ready to be blamed or scolded. - HR does not exist and is in fact the head of finance? When diversity and equity issues are brought up, they're quickly swept under the rug.

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idfive Response
6y
Thank you for taking the time to share your perspective about idfive. I welcome all opportunities to listen to and learn from our team -- past and present.Like you, I recognize that we have a lot of good, well-meaning people. I appreciate that our annual employee turnover rate is less than the industry average by almost half. We do encourage people to participate in and provide honest responses to the annual "Best Places to Work" survey. Because the results are shared with the company's leadership, the survey gives us valuable information on ways we can improve our work environment. Our employee satisfaction rates from these surveys range from 94 to 98 percent. Regarding diversity, I'm excited by the work that our Diversity, Equity, & Inclusion Committee is doing to strengthen our culture, and I am committed to supporting their efforts.Thanks again for your feedback.Andres ZapataCo-founder, idfive

Explore other reviews about idfive

5.0
22 Apr 2026
Recommend
CEO approval
Business outlook

Pros

Transparency: They are incredibly transparent about finances — so there are no surprises when things are not going well and they share the wealth when the company is doing well. Human: The owners are good people who care about the well-being of the team. They are in the trenches alongside you and host employee get-togethers at their home. There is a real small-business family feel to this agency. Respect Your Time: Company is structured around employees time. Work-life balance is baked into the timelines and the goal is for everyone to be done work at 5. Pay: For Baltimore, the pay is definitely above average

Cons

Depends on what you're looking for, so these may not be cons, but two things to note: -Smaller budgets for clients (mostly regional) -Micro-management of daily tasks / time

1.0
11 Oct 2024
Recommend
CEO approval
Business outlook

Pros

Can’t think of any. Their whole doing-good thing is a sham given how they treat staff.

Cons

Nepotism at its finest when unqualified people promoted at expense of talented people. Some of the true stories about these people behind the scenes would turn your hair. All the rah rah pep rally self congratulations is pretty icky when they lay people off with no real severance and in spectacularly thoughtless ways. Also, prepare to be underpaid. No advancement opportunities.

4
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idfive Response
1y
Thank you for the feedback. We are not perfect, that's for sure. It's disheartening to learn that you feel this way as we work relentlessly to improve the operation and culture at every turn. "Fivers" stay with us for an average of 8 years because, as you know from your 4 years with the company, we run a compassionate operation that believes people can rise to better serve clients, be better team members, and meet our strategic and professional goals. It is true that when someone underperforms, we invest in lengthy course-correction strategies rather than beefy severances. Finally, we lean heavily on our independent Human Resources Consultants to make compassionate, fair, and appropriate business decisions, including how much people earn based on their performance and fair market rates. Thanks again for the feedback and best of luck in your next adventure!
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