Pros
You got a seat at the big table, SO many brands in our world have come through L&F Quite a diverse range of industry projects, brief and rotating teams Working with experienced professionals
Cons
Unhealthy obsession with collecting awards ( once at the cost of making a disgusting joke about the Ukraine War) and never using those awards for leveraging larger timelines on projects or even having strong design opinions that are in opposition to the client Ridiculous expectations, and little to no sustainable support system The expectation of constant, unacknowledged overtime Professionally gaslighting people Toxic work culture perpetrated by the core system and functioning of the team Repetitive and Templatised work processes Constantly giving in to the opinions of the clients, who were MBAs on average with little to no data backing their design critiques