Purpose Financial Reviews

Do not trust the incentive plan. The company published a incentive compensation plan tied to one clear financial metric. They made everyone complete training on it. They published a calculator on the company intranet so you could model your payout. They put a live tracker on the employee homepage that updated throughout the year. Employees watched it climb past the target. The company exceeded the goal by a wide margin. Leadership even gave kudos to everyone for meeting the goal. Then, the day before the payout date - a date that was never even communicated - employees were told that half would be withheld based on conditions that had nothing to do with the published plan. The parent company is Grupo Elektra out of Mexico, and there's a feeling that's where most of these top-down decisions come from. Local leadership doesn't always have the final say, and that creates a culture where "that's above my pay grade" is the default answer to everything. Different groups are siloed, decisions get handed down without explanation, and questioning doesn't change anything because the real decision-maker is always a few levels up, or a different group, or in another country. The digital side of the business drives real revenue but gets treated like an afterthought. Town Halls and leadership focus are dominated by field operations and big project announcements. Common sense initiatives take forever to get prioritized, if they get prioritized at all. For example, a portion of the company's customers are Spanish speakers, the company is literally owned by a Mexican parent company, but it apparently took years to get a Spanish version of the public website done. It wasn't a priority. Hard to believe nobody in the ranks ever brought it up.

Creatives are often underappreciated, with recognition going to those presenting the data or outcomes. That's a pro for them, but a con for those of us working more behind the scenes. Leadership has also made abrupt organizational changes without much empathy or transparency.