Onboarding and getting fully comfortable with the systems, tools, and processes took a long time for several people. There is a lot to absorb, and the way information is structured doesn’t always make it easy for new hires to get up to speed quickly.
Leadership implied that AI wouldn’t cost people their jobs, but within a short window several staff were let go. Officially, this was due to selling off certain divisions, but it still felt like a broken promise and highlighted how limited job security actually was.
During my tenure, a major shift to using a third-party vendor for certain deliverables coincided, in my view, with a noticeable drop in service quality, which also added unnecessary confusion.
Toward the end, there didn’t seem to be a clear, effective plan for where sales and marketing were going. There were attempts, but they didn’t stick, and the company wasn’t marketing itself effectively for long stretches.
The company often paints a very optimistic picture of how AI and new initiatives will drive future growth. I'm not opposed to AI automations or AI consulting, but when the actual outcome is more restructuring than growth, it can create a disconnect that can make staff feel more managed by promises than by clear, grounded plans.
I know some current staff may disagree with parts of this review. I spent years there and saw several rounds of restructuring, and that reality inevitably influences how I see the company.