THE "mission" either has always been, or has become, a charade that the CEO (Tom Szaky, and possibly other C-level employees) uses to gain the loyalty and dedication of his verbally abused, overworked, and underpaid employees. Because of the "cause" they believe they are contributing to, even the employees that recognize this stay and give their all for the intense work load and over-demanding boss that are usually justified at other companies by a much higher salary, only to find out that very few people reap monetary rewards proportionate to effort, and in fact everyone there is expendable... especially if they can be replaced by someone for a smaller salary.
ACTUALLY RECYCLING the waste collected IS NOT A PRIORITY, and figuring out how to actually do so only occurs when a relationship with a brand is threatened. Many truths are bent or broken to get brands to sign on, and this usually manifests itself in hardship and moral dilemmas for the people that have to manage the relationships.
Many decisions are made, including who stays and who goes, based on the CEO's ego/pride (his prerogative, really) and whether or not the decision works for the company's feeble reality tv show... which the company makes money on, is an additional source of strain on the employees whether or not they are in the show (again... his prerogative i guess), and for which the employees that are members of the cast are not compensated.