Pros
The people. Somehow Typeform is full of some of the most genuinely passionate and intelligent people I’ve ever worked with. This is a shame, because that is just about all I can say that remains positive in 2026 about Typeform.
Cons
Typeform product leadership is completely out of touch and in the dark about what they should be doing to survive as a company. They’ve recently made the choice to completely divest from anything that isn’t an AI-centric product, gutting the product team of anyone not working solely on AI products. While investing in AI is definitely not a bad thing, investing ONLY in AI certainly is. Typeform is still playing competitive catch-up with essentially every competitor out there and cannot commit to a concrete strategy if their life depended on it. Leadership will get excited about an initiative and green light it only to get upset that it isn’t fully implemented in a month before deprioritizing it again. There is a backlog of years old customer requests for basic features that leadership refuses to prioritize as evidence of this flip flop approach to their strategy. When competitors that are <3 years old are able to come in and handily provide better products that are more feature rich you have to stop and wonder what you’re even doing. If TF wants to survive the next 5 years they need a serious course correction and a leadership switch up. Having a CPO that decided to be a CTO too, while having zero engineering background is certainly a choice, and one that the company is already paying for. Lastly, TF has also been stealthily gutting Product and Engineering under the guise of “performance”. If you are thinking of joining R&D do it at your own risk. There are far more stable companies with better leaders out there and I cannot recommend TF to anyone anymore. This is saddening since this was not the case until last year.