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The Dallas Fort Worth Interactive Marketing Association produces the DFW iHack Golf Tournament. We're looking forward to discussing GroundTruth's suite of targeting capabilities at this annual event. Planning on attending the iHack Golf Tournament? Connect with us in advance here: https://bit.ly/46KKNst #Realworldbehavior #Realbusinessresults
🎉 Exciting News! 🎉 GroundTruth has snagged the title of Best Geolocation Platform in the 2023 MarTech Breakthrough Awards. A huge shoutout to our incredible team for pushing the envelope day in and day out to turn real-world consumer behaviors into real business results. Curious how we did it? Read here: https://lnkd.in/eT6MfnDS #Realworldbehavior #Realbusinessresults
Local advertising is still an impactful way to reach key customers... especially those you need to reach to drive foot traffic to local venues and storefronts! That's why we're joining more than 3,000 newspapers, TV stations, radio stations, directories, digital news sites, and research and development companies next month at LMA Fest to talk revenue, opportunities, and the future of local media. Coming to the event? Connect with us ahead of time here: https://bit.ly/3K4HCmA #Localmedia #Realworldbehavior #Realbusinessresults
“You can't have a conversation with your CFO, CEO, or board about click-through rate. They don’t care. They care if customers are showing up.” - Brandon Rhoten, GroundTruth CMO ☝️ Brandon Rhoten joins Stefanie Beach, host of The Digital Marketeer podcast, to share his perspectives on the growth of performance marketing and how real-world behavior is creating stronger visibility into consumer intention. Listen 🎧 now: https://lnkd.in/eZtEnUVW
Happy International Women's Day! Who is part of The Top 24 Women Who Drive Growth In Out-Of-Home —2023...? Rosie O'Meara, GroundTruth Chief Revenue Officer is! When asked, "How can the industry take a bigger slice of total ad spend?" "I believe the magic is in demonstrating the unique value of OOH, instead of trying to get to parity with how other channels work and are thought of." - Rosie O'Meara Check out the full list below! #Realworldbehavior #Realbusinessresults
We have big news! 🎉 GroundTruth has been named a 2023 Ad Age Best Place to Work for the THIRD YEAR in a row! As a three-time winner, we're excited to share this honor and look forward to working with our partners and customers in 2023 to generate real business results. We’re all proud of the inclusive and equitable culture that makes up GroundTruth. Find out more about why we have been chosen once again as one of the best places to work in ad tech in North America by clicking the link below! #LifeAtGroundTruth #Culture #AdAge #BestPlacestoWork
