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Licious becomes the first direct-to-consumer startup to attain the unicorn status in the world’s second-largest internet market.
Licious has raised $192 million as part of its Series F round, led by the Singapore government’s investment company Temasek, and Multiples Private Equity. The capital raising makes Licious one of the biggest in the category with a valuation of around $650-700 million.
Licious announces it's maiden ESOP offer. Setting a new and unique benchmark in the industry, the ESOPs have been extended to our blue-collared workforce. The programme has benefited over 800 employees across functions including processing centre staff, delivery boys, and corporate employees.
To prioritize employee safety while ensuring business continuity, Licious booked a hotel for 600 employees during COVID.
Licious emerged as the "Most Empathetic Brand" in RedSeer Consulting’s Covid-19 Impact Leadership Index (CILI). Despite the socio-economic challenges due to COVID 19, Licious was able to be of service by delivering high levels of service empathy, health empathy, and social empathy to customers.
Licious, operated by Delightful Gourmet Pvt. Ltd, is India’s leading frest meat, sea food and gourmet meat brand. Headquartered in Bangalore and serves customers across Bangalore, Hyderabad, Chennai, Mumbai, Pune, NCR, Chandigarh, Panchkula and Mohali. Licious was launched in September 2015 by Abhay Hanjura and Vivek Gupta who sensed a huge business opportunity in offering prime quality meat products that was otherwise dominated by the unhygienic and unreliable wet market followed by frozen meat options which is an unpopular workaround for Indian consumers. Licious follows an end-to-end business based on the hub and spoke model that starts from procuring the fresh produce to processing, storage and delivery. Through this entire supply chain, the freshness and nutritional content of the meat is strictly maintained till the delivery at the doorstep of the consumer. Licious was started with the aim of satisfying customers with world class meat, fish, seafood and meat based products (Spreads , soups & pickles)
