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5 Minutes with MRM Detroit CCO Jeff Cruz - The MRM Detroit EVP and chief creative officer on the intricacies of automotive advertising, accessibility and AI As the first-ever chief creative officer at MRM Detroit, Jeff likes to lead by example, and with kindness and empathy. This has not gone unnoticed: it has enhanced team dynamics and creativity while also cultivating “a culture of cross-discipline collaboration and trust”. Inspired by the other passionate leaders he works alongside, Jeff has done everything in his power to grow a diverse pool of talent within MRM. He does his best to practice gratitude in and out of the workplace, as he knows this will keep him grounded in the present and focused on the goals that matter most. Since his appointment in 2016, Jeff has prospered in the executive leadership role of EVP and chief creative officer and remains committed to maintaining his approachable nature. In conversation with LBB’s April Summers, he touches on his work for lead client, General Motors, explaining how crafting original IP serves to prime potential customers for their own luxury customer journey.
MRM Germany, the relationship marketing agency of McCann Worldgroup Germany, has hired Roger Timmer as Head of Commerce from Scholz & Friends Commerce. The experienced CX and UX strategy expert started his agency career at Ogilvy in 2016, where he was Head of Digital for clients such as Allianz, Aral, KFC, Philips, Sodastream, ALDI, Telefonica, Consors, Deutsche Bahn, BP, Nestlé, Beiersdorf and Bristish Airways. Roger Timmer was also Director Digital Strategy at Carat before joining deepblue networks (Scholz & Friends Commerce) in 2022, where he took up the position of Director Consulting & Digital Strategy/Head of E-Commerce DACH. "I am delighted that we have been able to recruit Roger, who has gained experience on both the agency and client side," said Ulrich Saeuberlich, CEO of MRM Germany. "His strategic expertise in CX and UX combined with his experience in CRM makes him the ideal candidate for the newly created position of Head of Commerce – Commerce is our guiding principle for 2024 – and completes our management portfolio, whic
