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Brands and marketers are more than willing to spend big to advertise alongside video games — when premium titles are involved, that is. That’s what Overwolf learned when it integrated ads into its popular game modification launcher, propelling the company to over $50 million in ad sales last year and more than doubling its ad revenues between 2021 and 2022, according to exclusive figures shared with Digiday. More details in the link.
Software platform Overwolf unveils expansion into North America Overwolf, a platform that creates, shares and monetises in-game applications, has announced its expansion into North America. As a result, the company has appointed Christina Grushkin and Matt Jablon as its Directors of Brand Partnerships.
