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We are celebrating the women who power Tide's Member success across geographies. From engineering to operations, product design to customer success, these Tideans are driving innovation and making an impact every day. Their diverse perspectives and leadership are instrumental in our mission to save small businesses time and money. Get to know these inspiring women, their remarkable journeys, and the incredible impact they're making at Tide by following our blog.
🇮🇳 Managing business expenses shouldn’t be a hassle. That’s why we created the Tide Expense Card (via partners) — helping businesses track and control spending with ease. Here’s how it simplifies your financial management: ✅ Real-time tracking – Stay on top of your expenses anytime, anywhere. ✅ Custom spend limits – Set limits and stay in control of team spending. ✅ Zero hidden fees – What you see is what you pay. No surprises! ✅ Seamless integration – Sync with your accounting software for effortless book-keeping. ✅ Instant notifications – Get real-time alerts on every transaction. Meet Vidyotma, our Marketing Manager, as she walks you through the features of Expense Cards (via partners). At Tide, we make managing business finances effortless — so you can focus on growing your business.
"Surrounding yourself with inspiring role models and supportive mentors not only accelerates your growth but also opens doors you might not have known existed." Meet Anna Leushchenko, Senior Staff Engineer at Tide, who embodies the future of fintech engineering. A Google Developer Expert in Dart and Flutter, she combines technical excellence with a passion for knowledge sharing and community building. Based in Ukraine, Anna has played a pivotal role in transforming Tide's mobile banking platform through Flutter technology, leading the successful migration of our mobile applications to deliver a seamless, unified experience across platforms. Beyond her technical contributions, she serves as a Woman Techmakers ambassador and co-leads the Flutteristas community, championing diversity and inclusion in tech. Join us as Anna shares insights on building robust fintech solutions, fostering engineering excellence, and creating pathways for the next generation of developers.
🇮🇳 Women entrepreneurs across India are embracing digital tools to build thriving businesses, with a remarkable 96% hailing from Tier 2, 3, and 4 cities. Over the past year, we’ve seen a 282% surge in women-led businesses on our platform—fuelled by ambition, technology, and an evolving support ecosystem. From general stores and beauty salons to digital marketing and financial consulting, these trailblazers are redefining India’s entrepreneurial landscape. At Tide, we remain committed to empowering women in business, providing them with the tools and resources they need to succeed. Together, let’s create a more inclusive and digitally enabled future.
"Exceptional user experiences are the only gateway for users to really experience great technology that changes everyday life." Meet Frances Ibe, SVP of Product at Tide, whose journey from multimedia design to product leadership exemplifies the power of combining creativity with technical excellence. Frances brings her unique blend of creative and business acumen to managing global teams and 30+ product lines. Starting with a foundation in multimedia design and armed with an Executive MBA from London School of Business, Frances has evolved from coding websites for major brands to shaping product strategy. Today, she champions the integration of cutting-edge technologies while fostering an inclusive culture where diverse talents can thrive. Join us as Frances shares her insights on product leadership, building high-performing teams, and creating innovative solutions that transform the banking experience for our members.
🇮🇳 Running a business is tough, and keeping track of multiple bill payments shouldn’t add to the stress. That’s why we created Tide Bill Payments — an all-in-one solution to simplify and streamline your expenses. Here’s what makes it a game-changer: ✅ Auto-Classification – No more manual sorting, just organised records. ✅ Auto-Schedule – Set it and forget it — your bills get paid on time, every time. ✅ Zero Convenience Fee – Pay exactly what you see. No surprises! ✅ Timely Reminders – Avoid late fees with smart alerts. ✅ Earn Rewards – Get benefits just for paying your bills! Meet Baljinder Singh, our Senior Marketing Manager who helps small businesses stay on top of their finances. Watch him as he takes us through the Bill Payments feature on the Tide App. Tide Bill Payments helps our members take control of their business expenses — so they can get back to doing what they love.
🇮🇳 Tide Stories of Success Meet Shatruganj Singh – a cab driver from Delhi who has seen the roads of his city change through countless rides. While navigating the city's bustling streets for over a decade -- from the early morning chaos at Connaught Place to sharing late-night stories with travellers at IGI Airport -- Shatruganj has seen it all. For him, driving wasn’t just about earning a living — it was about independence. But managing payments, tracking expenses, and handling business finances was always a challenge. That's where Tide came in; Shatruganj reveals how switching from cumbersome, traditional transaction methods to swift, efficient QR code scans has transformed his routine. Not only does he enjoy hassle-free payments on every ride, but the rewards he earns along the way and the ease of ATM withdrawals have truly streamlined his day-to-day operations. He no longer worries about missing payments or keeping track of fuel costs, Shatruganj has everything right at his fingertips. "Before Tide, I used to struggle with keeping my accounts in order. Now, I can focus on what I do best — driving and giving my passengers a great experience," he shares. At Tide, we’re proud to support small business owners and self-employed professionals like Shatruganj — because when they thrive, our economy moves forward.
🇮🇳 New year, new office! We've just opened doors to Tide's newest workspace in Delhi – a stunning 15,000 sq ft space designed to bring out the best in Tideans. Imagine abundant natural sunlight, private gardens, collaborative zones and an amphitheatre where groundbreaking ideas come to life. It's not just an office – it's where the future of fintech takes shape. Take a peek inside Tide's new address in India and see what makes it special. hashtag#TideIndia hashtag#LifeAtTide hashtag#FinTech hashtag#Tideans
🇮🇳🌟 Building for Tomorrow: Tide’s India Journey and 2025 Aspirations 🌟 As 2024 draws to a close, we reflect on Tide’s journey in India — helping 450,000+ SMEs and building a 1,200+ strong team. With the leadership of Gurjodhpal Singh our India CEO, Tide in India has helped shape our global strategy and made our local impact stronger. Key milestones of 2024: ✅ Localised Solutions: UPI payment acceptance, bill payments & more tailored features for SMEs ✅ Financial Inclusion: Bridging gaps for the underserved segments ✅ Strategic Partnerships: Meaningful collaborations that have helped us expand our offerings ✅ Customer-Centric Approach: Growth fuelled by feedback from members ✅ Compliance & Trust: A compliance-first strategy ✅ Team & Culture: A people-first culture which powers long-term success Looking ahead to 2025: 🚀 Expanding digital access to underserved markets 🚀 New initiatives to help women entrepreneurs 🚀 Product innovation through AI-powered tools 🚀 Championing net zero to reduce carbon emissions India is at the heart of our global mission. We’re committed to helping SMEs, driving innovation, and building a healthy and impactful future. Read the full story...
"Having led products across seven-plus markets has given me a unique perspective on user behaviour and market operations. But no matter how many markets you launch in, each new market offers a new learning." Meet Madhurya Rachupalli, whose fascinating journey from Financial Analyst to Lead Product Manager at Tide began with a simple realisation — her passion for both seeing the big picture and diving deep into problem-solving. Today, Madhurya leads our credit services squads in the UK 🇬🇧. Previously, she played a pivotal role in Tide's expansion in India 🇮🇳 — driving key product initiatives and collaborating with cross-functional teams to grow our member base from zero to 450,000+. But what does it really take to build products that transform financial services for small businesses across different markets? How do you balance local adaptation with global scalability? Join us as Madhurya shares her insights on product leadership, market expansion, and what makes product development at Tide uniquely exciting. Read the full story
