Pros
Aidoc has developed groundbreaking products that are transforming the healthcare landscape. With an impressive roster of influential customers, strong marketing, and strategic partnerships, we not only lead in innovation but also prioritize exceptional customer care with meticulous attention and support.
Cons
Recent leadership changes on the commercial side have significantly impacted sales' ability to drive revenue over the past several months. First, the new President, Aswin, replaced the existing sales enablement team with individuals from a former company, eliminating institutional knowledge. A key Value Demonstration role was removed without a replacement, followed by the elimination of a critical third-party SME role—both of which played essential parts in supporting sales. Next, an effective pre-sales solution expert team was restructured to handle both pre-sales and post-sales responsibilities. This shift forces them to split their time between leveraging their clinical and product expertise to help close new business and managing implementations—diluting their impact in both areas. Most concerning, however, is the growing sentiment that the sales team is undervalued, micromanaged, and not trusted as the experts on their own deals. This environment has led to widespread frustration, and as a result, 2025 is likely to see a significant exodus across multiple departments, including sales, sales support, and marketing. What’s most disappointing is that Aidoc had the potential to become the leading AI company in medical imaging. However, leadership’s "we-know-best" mindset—amplified by Aswin’s hiring—has created a challenging road ahead, making 2025 a tough year for the company.
