Don't Do it........ AVOID AT ALL COSTS! - Sales Director Appdome Employee Review

Much of what I experienced can be summarised in the following key points: • Toxic and narcissistic leadership • Extreme micromanagement • Regular bullying, public humiliation, and consistently unprofessional behaviour • Self-centred decision-making and widespread favouritism The sales process is chaotic and inconsistent. Company strategy changes frequently, sometimes weekly, making it almost impossible to plan or execute effectively. Public criticism and internal humiliation appear to be part of the culture. Success seems less about performance and more about appeasing leadership egos, particularly at the executive level. If you are not actively feeding the CEO’s ego, you are considered underperforming. The self-aggrandising behaviour, including regularly quoting himself in the third person, would be absurd if it weren’t so damaging. At times, it genuinely felt cult-like. Despite being hired into sales, you do not truly own the sales process. You manage roughly 75% of it before leadership abruptly steps in to “save the deal.” Pricing lacks transparency, there is no consistent pricing structure, discounts change constantly, and decisions often feel arbitrary. Sales turnover is extremely high. If you are not immediately hitting numbers, you are quickly pushed out. Communication is heavily monitored to an excessive degree with email wording, greetings, timing, and tone scrutinised and criticised, often publicly. Support is minimal and sales leadership appears disconnected and ineffective. Endless internal calls achieve little, with many people involved and no clear outcomes. The psychological impact should not be underestimated. One day you are praised; the next, you are treated as a failure and warned about your exit. The constant mood swings, shifting rules, and lack of stability cause ongoing self-doubt and mental strain. This experience was not unique to me with many others feeling the same. From the very beginning, there was a significant gap between what was promised and the reality. The “fantastic company with endless opportunity” Is just not the Truth. If you are ever approached to work here, proceed with extreme caution or better yet, run far far away.