the marketing emperor has no clothes - Anonymous employee Appian Employee Review

3.0
23 Aug 2017
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Good company. Aims to make businesses better. Strong product and sales team. It cares about its customers.

Cons

Marketing is completely dysfunctional. 80% of the department is a director or VP. They spend more time fighting about who gets to sit in what office, money or why they need more staff than actually producing valuable output for the company. Our engineering department is better at marketing than our own marketing department; which is just a baffling scenario. It is pretty ridiculous the quantity of staff and money that keeps piling into this operation without any accountability. Company just IPOd and still near zippo success at "marketing" or creating a "brand".

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Appian Response
8y
Thank you for your feedback and for recognizing the company's strong focus on our customers. As for marketing, let's separate fact from hyperbole. We wouldn't be growing if things were like you describe. 22% of the department is a director or higher, not 80%. The new Appian Community and Free Trial experience are both great "Marketing" successes -- but, like most everything we do here, also great collaborative efforts between departments. Feel free to contact me directly if you'd like to speak further.

Explore other reviews about Appian

5.0
23 Oct 2025
Recommend
CEO approval
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Pros

I loved my co-workers. Everyone was super helpful and a lot of people were friendly. I enjoyed hanging out with them during lunch hour. People thought very highly of the management. I had a boss that really cared about me personally and was fair but kind. The company also valued personal development and gave time to learn new skills and build side projects for the company.

Cons

I did not find it meaningful to work on software that was helping big corporations.

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Appian Response
7mo
Thank you for taking the time to share your experience. We’re glad you found your colleagues and management to be supportive and valued opportunities for learning and growth during your time with Appian. We also recognize your input on the types of projects you worked on and continue to explore ways to make our work meaningful for both our employees and the organizations we serve.
5.0
10 Jun 2026
Recommend
CEO approval
Business outlook

Pros

Great people and business processes

Cons

Office is a far drive from Washington DC.

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