-Unfortunately, since 2 years ago, there are many wrong hires who do not fit into the culture and many of them are in the senior management, causing ICs to be demoralized
- Criteo culture used to be collaborative, and people work hard together to get things done. Unfortunately, many of the wrong hires in the senior management like to push back and do not add value to the team at all. As a result, many talented individuals choose to leave the company
- Many wrong acqusition was done in the past, causing slow movement in product development
- Dependency on google and facebook
- Too late to be in the app environment. The company needs to diversify its technology in order to be great again