Not as “Pretty” as it seems - Insurance Agent Family First Life Employee Review

As many of you who are reading this review, I was brought to Family First Life by a friend (who just started at the time) with promises to make life-changing money. Super simple- buy leads, go meet people in their homes, sell them life insurance and get paid by the insurance carriers- that’s it! What a dream, ehh? Well, let me tell you, having gone through and come out the other side- that is not without a fight- there’s is more than what meets the eye…WAY MORE! What they don’t tell you is the hefty amount of money you got to spend first of all to buy the leads just to convert realistically 6-8 out of every 100 leads into appointments. That is at minimum 1500$, being very conservative because it is also very common to spend double that on the same amount of leads but taking the leads offered on their (FFL) CRM since they like to boast they offer among the cheapest real time leads, we’ll use FFL leads as reference. It’d be great if appointments = applications but of ofcourse not. After an exhausting day dialing for 12 hours, yes you heard that right 7am- 9 pm- you gotta burn through every number(call each 10-12 times throughout the day to get appointment conversion of 6-8%)- you gotta be up bright and early by 7 am to run your appointments until 9-10 pm driving at least 150 miles for the day just to get porched or no-showed at least half the time. That’s fine, now your foot is in the door for the next 3 to 4 appointments and you convert 2 to 3 of them for a very generous commission , I’m putting y’all in the best case scenario for 3500 AP. Now FFL loves to brag that they start you on 100% commission whatever that means you only see about 2400 of that money in commissions. Take out lead costs 1500- you made 900. Not too shabby at all, actually amazingly great…IF it stopped there. Now you gotta hold your breathe for 9 MONTHS to even clear ownership over that money because if individual cancels policy anytime in that 9 months after sign up- you now owe that commission back. 9 MONTHS.. let that sink in. Where in sales have you heard of a 9 month chargeback period given you are already invested money, effort and time into generating such business! Quick fact: over 50% of people have their their final expense life insurance policy-which is the kind of life insurance FFL sells-cancelled or lapsed on due to inability to pay or a competitor stealing your business or even a fellow FFL agent. Thought the leads were fresh and not recycled like they say? Me too! Now you went from making a profit to going in the negative just like that. Oh BTW you’re notified via a surprise cancellation email. So you’re in 1500, out 2400, walk away with 900 then couple months later you’re negative ~1000 from that one occasion of booking and running appointments. Whatever policies you sold on that occasion that make it out the other end of 9 months, you make the monthly premium up to month 12 as commission. I guess that’s what they refer to as 100% commission. The key is to race against the clock to buy more leads from the “borrowed” commission to keep the cycle going before you get the chargebacks for lapsed and cancelled polices. But wait there’s more, FFL loves to differentiate themselves as no contracts to hold you hostage- “come try it out and if you don’t like it you are free to go elsewhere.” As per writing, that’s true but they play a more sinister game to get you hooked. They make all their agents tied into a hierarchy system so not only can you build a team and make residuals which is how they like to advertise the tier system but also you would think one is resposnsible for their own actions- not here, if you can’t scramble to create chargeback money that came due months after you did your work and spent your own money in creating such work-they go after the guys above you for it and now you get threats sent out of nowhere demanding you come up with this money that you thought you earned but essentially you took out a short term loan as payment for the money you spent to acquire it (leads) and effort to convert those leads. So are you really making money? The short answer is for most not really. The only ones making money here are the recruiters/team “leaders”, who were agents one spell and soon realized what they were in for and pivoted to the only money-making approach in this entity which is recruiting, and the infamous Shawn Mike.They only make money and are never in a dime regarding the business you generate. YOU buy the leads with YOUR money and YOU go convert them and they make money when you do so.They could care less about chargebacks cause they were never in a penny to start with. It was free gain to begin with it. How can you loose money you never earned?Save yourself the waste of time and money and go find something more fulfilling and gauranteed. This “opportunity”is for some but not for most. I really wanted to believe what they made FFL to seem but after spending thousands in lead generation and running appointments for months, the numbers weren’t making sense at all. I lost money working this scheme.I do call it a scheme now because that’s what it is.