Work hard, play hard - Software Engineer Fluid Employee Review

Smaller agency with lots of opportunities to broaden your skill set and make an impact. Larger clients with an emphasis on creative and impactful work.

As a smaller agency, profitability is always a priority and a key driver of decisions. Long hours.

The individual contributors and mid-level managers (in Oakland) are generally great people and do good work. Lots of good lunch spots near the office and its close to BART.

The founders and board are completely clueless. They received an initial $24m from investors in 2012 and have nothing to show for it. Large customers churn and they are not replaced by new subscriptions. Meanwhile, at company meetings, we get shown complex charts that only serve to obfuscate the fact that the company is not doing well. Great people eventually leave or get laid off, because there is no future for them at Fluid. At one point, the company culture was decent, but they decided to move the office to Oakland and split the company into 4 wings across two floors and it fell apart. It took the extra effort of the employees to make the office not feel like an abandoned parking garage.