3.0
30 Oct 2015
Anonymous employee
Former employee
Toronto, ON
Recommend
CEO approval
Business outlook
Pros
Exposure and direct management of many facets of the product/customer lifecycle and marketing planning process including product/category management, brand management, operations, business management, global supply chain etc
Cons
The business is moving more towards a digital services company, leveraging its music, movies, & gaming content properties. The traditional electronics hardware business is a "race to zero", with many competitors and Sony's value proposition has been diminished making it harder to sell premium products in a crowded market.