Good Luck.... - Anonymous employee True Media Employee Review

While 'you have the opportunity to step up and learn and get a lot of experience', the approach for all employees seems to be 'baptism by fire'. There is no set plan for on-boarding, no standard approach to training and employees are expected to step up and execute client work without even a thorough understanding of clients, their needs, employee roles, company processes, resources or support. True Media is currently in the process of developing a standard training approach for new employees and have forced this "privilege" onto their employees, many of whom have never held a job before. In several of these teams even when a well-thought, better approach is suggested, the teams are met with nothing but resistance and the usual response "that isn't how we do it here". Multiple members of leadership, while several can be helpful, have either never worked anywhere else or have never worked in media prior to obtaining their "impressive" titles. Many members of leadership have little to no understanding of how to plan or execute media and therefore are unable to provide any sort of training, sounding board or support system for their teams. Team members within the same client team also often work completely independent of each other, even within the same campaign, with several members exemplifying the "it's not my job" or "I'm not going to go beyond what is the minimum required of me" mentality. Despite the influx of multiple programmatic partners in the industry, there is constant back and forth from leadership regarding requirements to use or not to use one specific partner that is co-owned by True Media's President. One day it is company mandate to use unless you can "prove why another partner is better", the next day you are told that you should "do what's best for the client, whatever that means". Most often Coegi is forced on teams by pressure from senior leadership to "keep them happy" and is covered up by sharing with clients that this is a "Preferred Partner". This lack of transparency and flip flopping on policies from day to day may eventually leave you deciding to "ask for forgiveness, rather than permission" for whatever programmatic partner you choose. Contrary to claims by other reviews, HR, Management and the President are vastly out of touch with current trends, requirements, the cost to pay talent that can provide anything beyond entry level work and knowledge. True Media views themselves, in the words of senior leadership, as "Generalists, not Specialists" who often churn out mediocre work after over-promising and under-delivering on almost all clients.