Churn & Burn culture - Sales Development Representative (SDR) ZoomInfo Employee Review

1.0
11 Feb 2026
Recommend
CEO approval
Business outlook

Pros

Management is relaxed later in the day and no dial/email metrics required as long as number is hit

Cons

Seems very churn & burn. People always constantly put on PIPs and team turnover is insane either way is to go upmarket to avoid pip. Top performers don’t share secrets as they mass email/text and main top performer speaks high level and never shared any tips in terms of being successful. Very outside of the box mentality to be successful.Also cut accelerator bonuses in half and AEs commission rate.

avatar
ZoomInfo Response
3mo
Thank you for taking the time to share such detailed feedback. I'm sorry to hear your experience as an SDR with us has been less than perfect. My goal is for all our SDRs to feel supported while building a long-term career in Sales. Our SDR leadership prioritizes clear coaching, fair opportunities to improve, and transparent incentives. Our turnover levels are actually quite normal for SaaS, but we're exceptionally proud of our number of promotions – over 600 in the Sales organization alone in 2025. Regarding your comments about going upmarket, this is a company-wide strategic shift that all employees from Sales to Marketing, Product, Finance, HR, etc. are all pulling together on. Your input will be shared with our HR and SDR leadership teams. If you have more concerns, my door is open to you. Thanks again for taking the time to leave feedback. – Sean Dwyer, ZoomInfo VP of Sales Development

Explore other reviews about ZoomInfo

5.0
10 Jun 2026
Recommend
CEO approval
Business outlook

Pros

Get stuff done culture. Really increased the talent density over time. Good people who genuinely care. Forward thinking on AI - most companies are not there

Cons

Pace can cause whiplash - but a lot of it is market conditions and the need to adapt

5.0
21 May 2026
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

ZoomInfo has an incredible company culture that truly stands out-- even working remotely, you feel connected and part of something bigger. The company has a strong focus on being a leader in its space and is constantly innovating, which keeps the work exciting and meaningful. There is a genuine willingness to let ideas and concepts flourish, and employees are empowered to contribute in real ways. I am coming up on four years here, which speaks for itself-- this is a place where you can grow, get promoted quickly, and build a real career. The development resources are outstanding, including McKinsey Leadership programs, internal leadership courses, and LinkedIn Learning. Managers are supportive and invested in your success which makes showing up to work exciting

Cons

At times, communication between departments can be a challenge at the individual contributor level, which can make cross-functional collaboration feel a bit siloed. Additionally, there is still work to be done around diversity in leadership-- increasing representation of people of color and women in leadership roles would make an already great culture even stronger.

avatar
ZoomInfo Response
1w
Thank you for sharing such thoughtful feedback. We’ve worked hard to build a culture where innovation, development, and support are part of the everyday experience, so it’s incredibly meaningful to hear that reflected in your time at ZoomInfo. We’re especially glad to hear that you’ve felt empowered to contribute, grow your career, and take advantage of the learning and leadership development opportunities available here. Your perspective on cross-functional collaboration and leadership representation is also deeply appreciated. Feedback like yours helps us continue improving the employee experience and strengthening our culture. Thank you for your contributions over the past four years and for being an important part of the ZoomInfo team. – Jennifer Creticos, ZoomInfo Chief Business Officer
See reviews by: Helpful|Rating|Date|All