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Flipp Reviews

Updated 17 July 2018
124 reviews

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3.3
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Flipp Managing Director, Chief Executive Officer Wehuns Tan
Wehuns Tan
70 Ratings

124 Employee Reviews

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Pros
Cons
  • "No work/life balance - the culture is filled with hypocrisy" (in 14 reviews)

  • "No work life balance in most departments - it starts to seem normal to feel panicky if you cant check your phone for an hour" (in 6 reviews)

More Pros and Cons

  1. Helpful (3)

    "Great Culture"

    StarStarStarStarStar
    Former Employee - Anonymous in Toronto, ON (Canada)
    Former Employee - Anonymous in Toronto, ON (Canada)
    Recommends
    Positive Outlook

    I worked at Flipp full-time (Less than a year)

    Pros

    Excellent culture
    Competitive pay
    Opportunity available to grow
    Free lunch of fridays
    Snacks in the kitchen
    Paid parking/TTC/Presto
    Average benefits

    Cons

    Work / Life Balance
    Lack of established policies
    Too much inner management turmoil
    Excessive changing roles, management and room switches on premises


  2. Helpful (6)

    "Company is mismanaged. Not a good future."

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Software Engineer in Toronto, ON (Canada)
    Current Employee - Software Engineer in Toronto, ON (Canada)
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I have been working at Flipp full-time (More than a year)

    Pros

    - The people and individual contributor culture really is great. I love my team.
    - A lot of freedom on team's technical direction.
    - It really is a startup, despite having hundreds of employees now. This comes with pros and cons.
    - This also means there is a significant opportunity to contribute and learn so many things.
    - Opportunity to work on a lot of cool projects within Flipp.
    - Benefits are great.
    - Very competitive compensation.

    Cons

    I'm just an individual contributor but:

    - Management is very vague. None of the words coming out of them have much meaning. It's just buzzwords.
    - The wrong people are getting recognized. As a result, most of our best performing employees are leaving/already left.
    - High turnover at management level. Since a few months ago, a lot of strong individual contributors left.
    - Senior management is not good, just terrible priorities and decision making across the business. One example, a large round of layoffs before the December holidays. Another example, so much talk about Flipp becoming the greatest ever but we are not delivering anything meaningful on the consumer side to get us there.
    - The CEO (or C-level leadership) has made several decisions regarding priorities that lead to literally zero progress for Flipp as a company over the past 2 years.
    - The entire company context switches to focus on an entirely new company direction every 6 months.
    - Company morale is low. I feel no one cares at the individual contributor level here.
    - The only reason to try your best here is for self improvement, you will get nothing else out of it.
    - Flipp delayed giving their employees raises and instead promised to retroactively pay raises 6 months later. Major red flag.

    Summary:
    Flipp is a good place to be if you want to coast and collect a decent paycheck. The only condition is you stay friendly with management and become numb to the issues above.

    Advice to Management

    - Just because you have been at Flipp since its inception does not make you a good Manager, Director, or C level leader
    - Hire more senior management externally

  3. Helpful (2)

    "Great but lots of room for improvements"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Software Engineer in Toronto, ON (Canada)
    Current Employee - Software Engineer in Toronto, ON (Canada)
    Recommends
    Negative Outlook
    Approves of CEO

    I have been working at Flipp full-time (More than a year)

    Pros

    - Extremely good cross team knowledge sharing
    - Career growth and feedback is top-notch (coaching culture is first-class)
    - Hired very well in the past year, as the company grew so did the talent level
    - Team/Company activities and trips are engaging

    Cons

    - Office snacks have degraded over time
    - Office is a bit dull compared to other startups, looks like a generic office workspace
    - Location is meh, downtown Toronto or Waterloo could fair better
    - You are locked to Goodlife when it comes to exercise benefits
    - No transparent Education allowance
    - Working remotely is not an optimal experience. Tooling for remote work is lagging. So many empty spaces everywhere, its may be time to adopt a desk sharing policy.

    Advice to Management

    - Look to improve remote work culture
    - Look to other companies when it comes to improving benefits, look to be innovative in this area


  4. Helpful (3)

    "Fun place to work. Awesome people!"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Recommends
    Positive Outlook
    Approves of CEO

    I worked at Flipp full-time (More than a year)

    Pros

    Culture is great. People are awesome. Great benefits. Office trips. Family lunches.

    Cons

    Gets super busy around Black Friday but you sign up for that so you're aware.


  5. Helpful (7)

    "Great place to work and grow."

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Business Development in Toronto, ON (Canada)
    Current Employee - Business Development in Toronto, ON (Canada)
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Flipp full-time (Less than a year)

    Pros

    Joining Flipp was the best career move I have made. The culture is miles ahead of previous companies. It is very much a meritocracy where hard work pays off. The team I work on regularly hangs out outside of the office because we truly enjoy spending time with each other and want to be successful because of those around us. Everyone will provide open and honest feedback across the team so that we are able to grow and get better. Lots of perks including company trips, snacks, lunches, parking/TTC passes, and events.

    Cons

    The company has grown rapidly and with that comes growing pains. While my team has an amazing culture, other teams in the company have suffered as we grown. This isn't surprising and teams are actively working to fix it.

    Advice to Management

    Bring in more external senior leaders with experience leading and growing teams.


  6. Helpful (12)

    "Kind of a mixed bag"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in Toronto, ON (Canada)
    Current Employee - Anonymous Employee in Toronto, ON (Canada)
    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO

    I have been working at Flipp full-time (Less than a year)

    Pros

    Great culture.
    Good people.
    Great Pay.
    ability to test new tech.

    Cons

    Missing the mark on what needs to be done.
    Sometimes it gets too into the startup domain that it never stops to think through products.
    Lack of vision and long term plans.
    Many people here never worked anywhere else or in bigger corps which makes their experience a little small and too specific, No exposure to what else is better outside that could be brought into the company

    Advice to Management

    Need to align on what is the objectives and market of the company. Understand your space and market. Invest in your people and product and make sure to see them through before dropping them. Sometimes things or products do not pan out because the people in the product lack the proper experience and being under an unrealistic timelines not the idea itself. Stop pivoting for the sake of changing and pivoting. Flipp is no more a startup, it is a medium size that needs to start acting like a medium size. Bring in experienced personnels to help the growth.


  7. Helpful (4)

    "Ops"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO

    I worked at Flipp full-time

    Pros

    Work from home
    Free Friday lunch

    Cons

    Benefit was okay, you can work from home pretty much anytime, unless you have a manager who doesn't like it.

  8. Helpful (47)

    "Advice to Candidates"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Manager in Etobicoke, ON (Canada)
    Former Employee - Manager in Etobicoke, ON (Canada)
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at Flipp full-time (More than a year)

    Pros

    Flipp has many positives to share
    - The people that are hired are fantastic, it is a joy to come in to work every day knowing that I will get to work with some of the brightest minds I've encountered
    - The team's are very well intentioned and want to do the right things
    - The compensation is, as everyone reports, on the higher side of things - some in previous reviews have referred to this as 'golden handcuffs'
    - The benefits are at par or above most other tech companies in the GTA

    Cons

    Dear Candidate,

    I write this review for you for two reasons - I think it’s important to read these reviews and understand the common themes between each one - even the positive ones will give you an inclination of what is wrong. The most recent ones claim things are great but still suggest a change in leadership. So we can take that as a common thread and build upon it.

    The second reason I write this to you, and not to the organization specifically, is because I believe that no tangible steps will be taken by the organization as the changes they would need to make are too drastic to take hold in any reasonable amount of time. Instead, vanity measures will be taken that will not have staying power but will be lauded as the cure for all that ails.

    Keeping those themes in mind, I think it's best to describe the cons of Flipp into 3 categories - Leadership, Focus, and Micromanagement.

    Leadership - the organization is managed by the executive group that refers to themselves as servant leaders in one breath and ”lighthouse” in the next. Irony aside - the group while well-meaning are clearly out of their depth.

    They have grown from a small company in which they were the heroes of their own fables to a much larger company in which those fables are told to remind others of how great they are (or were). They are no longer capable of taking this organization to the next level, but admitting so is unimaginable.

    The principles Flipp lives by are for their people to be Hungry, Humble, and Highly Intelligent - the 3 Hs . These traits are very evident in just about every employee but are mere voids in the CEO. He is certainly hungry, but the others are qualities he expects of others but cannot be found in his own behaviours. He has a sheer force of will that overpowers those around him to be former shells of themselves - in which the options they have are (1) agree with him, (2) leave, or (3) be removed.

    The organization is managed by the latest book that has been read but it is only ever mentioned during the period in which the CEO is mid-read, he regales the organization with his most recent thoughts or insecurities he wishes to dismiss in a Monday ritual called big scrum. Which is intended to be an update for the organization, but has devolved into an arena for the CEO to complain about the things people don't understand about him and the mastery he has over those subjects that have been called into question.

    Focus - The lack of focus is staggering. New projects are introduced almost weekly, with entire shifts being made in the organization all under the guise of "reinvention". During said reinvention - the CEO will go to the respective team and will chastise them for their faults and then claim himself as the hero that can save them. It’s a tactic most often visible in an abusive relationship - where the abused must be broken down before help can be accepted. The group is given some high-level changes, a few members may be removed as blame for their failures - and they are returned pieces of themselves forced to figure out what is next by clinging to a high-level vision of clarity that has been bestowed upon them by their saviour.

    This restructuring has happened on every team in the organization without any major exception. The cycle repeats quarterly where the latest failing team is chosen as a proverbial lamb to the slaughter under the CEOs impatient blade.

    New projects are introduced, delivered in a prototype phase, forced into production, and then sold to the organization never to be iterated on again. The next thing gets done and if lucky you'll get to finish it.

    Micromanagement - This can take multiple forms - in the first it is that the work that is being done is never good enough and needs to be corrected, in the other is the only way to do good work is to ensure that your peers and the various leadership groups are aware of what you’ve done.

    Whole swaths of people are dedicated to providing weekly updates to the CEO. They may run on 2 or 3-week sprints but something must be reported every week without fail. Weekly is for those that are lucky - some poor souls are burdened with a daily activity. Work is questioned, methodologies confronted, and not for constructive development but to ensure that the model for the way things are going are maintained.

    There are weekly meetings for just about everything as well. Most of the team's time is spent in updating on what is happening that it's no wonder that projects never really get to progress. That is unless you have a strong intermediary leader that can buy you the space to work. However, those are fleeting as many in leadership seem to be leavin more regularly and in numbers.

    This constant busy work leaves no time to think rationally or strategically, and as a result, teams are forced to just accept what they are told as they do not have the time to know any better.

    If you’ve reached this point, I do have a few final words of practical advice for you. Should you still be interested and this review doesn’t dissuade you ask the following questions of your interviewers:

    1 - How long have you been building the same thing? How often does your focus shift?
    2 - When was the last time someone on the leadership team left? Why did they leave?
    3 - Why has growth slowed? What caused the growth in the first place? How do you get back to it?
    4 - I have heard there has been a lot of turnover recently - how does Flipp continue to attract top talent given the perception in the market? (Ask this to your recruiter)

    Ask the above to every interviewer and make note of the differences - you will be either shocked at the answers themselves or impressed at how an organization could grow to be this large given all of the deficiencies.

    Either way, you’ll have some reflection to do before you choose to move on.

    Good luck.

    Advice to Management

    As mentioned, I'm not really sure it's worth sharing any advice to the management group. However, just to be thorough - reflect inward about your choices, if you are truly building for the longer term, perhaps it's time to act like the sun will actually rise tomorrow.


  9. Helpful (11)

    "Bad Execs with No Product Direction"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Software Developer in Toronto, ON (Canada)
    Current Employee - Software Developer in Toronto, ON (Canada)
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I have been working at Flipp full-time (More than a year)

    Pros

    - Great compensation
    - Good perks
    - Fun people
    - Most teams have flexible hours. Don't expect it if you're on the sales or product teams.
    - A lot of potential

    Cons

    - Exec team gets their fingers into everything. It never goes well. CEO used to yell at people alot but that might have stopped.
    - Most product decisions are failures. Spun to be great successes until someone needs to be fired.
    - 50/50 your promotion to a senior role was so that you can be fired as a scape goat.
    - Moral is aweful. People leaving all the time and no one is replacing them.
    - Culture looks great from the outside but can be toxic. Drink the kool aid or get out.
    - So much potential but the leadership isn't good enough lead the company to greatness.

    Advice to Management

    Hire senior management from outside. Stop hiring, promoting, and protecting people just because they are your friends and family.


  10. "Director, Business Development"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Recommends
    Positive Outlook
    Approves of CEO

    I worked at Flipp full-time

    Pros

    andidly, Im surprised and disappointed to see the amount of negative reviews of Flipp on Glassdoor.

    Over the course of 3.5 years I realized 10x growth(professional & personal) and watched several of my peers grow into leaders and stars. This is a direct result of the consistent investment in employee engagement and development and the unique growth experience Flipp provides to all it's employees who are HUNGRY FOR GROWTH.

    As a sales professional, Flipp checks all the boxes(Compensation, Vision, Product/Market Fit, Hard ROI, Customers that actually want to meet with you to partner to solve complex problems and most importantly a world class team to learn and win with). Most importantly, Sales Leadership truly cares and provide an incredible amount of opportunity to grow and broaden your career as a professional.

    Flipp also offers a tremendous amount of perks and flexibility for you and your family.

    Cons

    Outside of frequent travel slim to None! if you don't like ambiguity, working closely to executives, stretching yourself or going above and beyond for your customers and teammates Flipp IS NOT FOR YOU.

    Advice to Management

    1) Strengthen leadership circle with team members who are a culture fit and have a track record at the current stage of the company.
    2) Constantly Reinforce Vision, Mission, Values and Journey. Top Down and Bottoms Up.
    3) CEO must create a stronger culture of transparency throughout the organization
    4) Higher Level of Accountability & Performance Management must be reinforced. I often found cross-functional resources WFH, Playing Video Games or simply not passionate/engaged with opportunity.


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