Check out your Company Bowl for anonymous work chats.
Conviva's new Beijing office is open for business! Our opening ceremony last week was a blast and we're excited to have the team together again. Did we mention we're hiring?
We've launched an office in Japan. Read our full release here!
2021 marked a seismic shift in social strategy for brands across the globe. Brands could no longer sit idly by as their peers racked up hundreds of thousands of followers on TikTok®. The experimentation stage that occurred in early part of the pandemic was ending. It was time to get serious. By 2022, it was crystal clear that TikTok® is here to stay. In this report, we offer an unprecedented look into the engagement metrics of the world’s biggest brands on TikTok®. We analyzed and benchmarked TikTok® usage from over 15 different industries and categories to determine, simply, who is doing the best on TikTok®.
WrestleMania 38 has proven to be a stunning success for WWE, with new data indicating the annual event beat out Super Bowl LVI in terms of social media metrics. Per the analytics firm Conviva, the two-night WrestleMania weekend drew a combined 2.2 billion impressions across all social platforms, compared to 1.8 billion for the most recent Super Bowl. Likewise, WWE amassed 1.1 billion video views, 13.1 million hours of video watch time, and 87 million engagements over the weekend, compared to 618 million video views, 3.56 million hours of video watch time, and 78 million engagements for the NFL championship game. In fairness, the Super Bowl is a one-night event compared to the two nights of WrestleMania matches.
In celebration of Women’s History Month, we are spotlighting some of the amazing women that work at Conviva all month long. This week, Associate Project Manager, Shatavisha Chakravorty, shares why she chose Conviva, tips on life, and more.
How to establish a social media analytics strategy.
We're so proud of every team member who helped support the Super Bowl this past weekend. "The average streaming minute audience was 10.5 million viewers and 15.5 million total viewers, which includes sensor-level streaming viewership data from CTV, mobile and tablet consumption provided in partnership with Conviva. "
Last week we held our first in-person SKO in nearly two years. Thanks to everyone who made it out so we could prep to make 2022 Conviva's best year ever.
In our recent webinar Your Brand Built a TikTok Audience, Now What?, panelists Madeline Moy, Senior Social Media Campaign Manager at Starbucks; Nick Cicero, VP of Strategy at Conviva; Jared Kleinstein, Founder of Fresh Tape Media and Gondola; Carina Petrillo, Social Engagement Manager at Hulu; and Victoria Tran, Community Director at Innersloth, discuss tips for keeping your TikTok presence humming. Here are five best practices as you develop your TikTok strategy for 2022 and beyond.
In in our latest case study: Learn how Punjab Kings IPL utilized Conviva Social Insights to monitor their recent rebranding's reception by fans.
