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You could have the most engaging content on a given platform, but if you’re not actively managing the content discovery process, your audience may never know it’s there. With the over-the-top (OTT) streaming market going strong and the relationship between content consumers and services constantly evolving, it’s more important than ever to be aware of how your subscribers find your streaming content. In a recent webinar, The Role of Content Discovery in OTT, Paul Erickson from Parks Associates and Nick Cicero from Conviva discussed current trends and how the right content discovery strategy can help you gain the competitive advantage.
In our webinar Content, Data, and Decision Making, panelists Rob Jones, Managing Editor at BT Sport; Sydney Friedkin, Director of Consumer Insights & Performance Analytics at Bleacher Report; and Tara Van Skiver, Technical Solutions Manager at Conviva, discuss tips for using data to inform content decisions. Here are some of the highlights.
We’re excited to announce the availability of Conviva Social Insights: Logo Detection. This newest addition to Social Insights enables media companies and rightsholders to monitor, optimize, and report on their branded campaigns through automatic tracking of the presence of logos in social media posts.
In our ongoing blog series spotlighting the variety of people and roles at Conviva, Rajiv Gupta shares his favorite parts about being a principal software engineer, why he chose Conviva, and more.
Today Conviva employees worked with Rise Against Hunger to pack 10,152 meals! As we prepare for the Thanksgiving holiday there is no better way to celebrate than coming together to help others. We're thankful for every employee who showed up today to participate in this amazing accomplishment.
Conviva VP of Strategy, Nick Cicero, recently penned a post for TV Rev where he detailed how Netflix capitalized on Squid Game's viral moment. Read the full article for a detailed dive into how viewership data can make an impact on social.
In this week's Conviva Employee Spotlight, we talked to Guangbin Li on what it’s like being a data scientist, why he chose Conviva, and more.
Thinking of buying a new streaming device this holiday season? Check out our new Streaming for the Holidays Guide to see which devices deliver the best bitrate for your buck.
Do server side ads improve the viewer experience? We analyzed 3.3 billion on-demand video streams across desktop, Roku, and Android Fire TV players during the months of June and July to find out.
Streaming video consumption in Asia grew a barely perceptible 2% year-on-year in the second quarter of 2020. The rest of the world saw viewing time leap by an average of 63%. Data from our recent State of Streaming report showed streaming in Europe grew by 134%, North America, 57%, South America, 35%, and Africa, 30%.