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During unprecedented times, leaders can find themselves navigating uncharted territories, where global challenges can either slow progress or serve as catalysts for growth. The financial crisis of 2008, for example, stands as a reminder of the industry's resilience, as tech leaders grappled with reduced funding, tightened budgets and an economic downturn that shook businesses everywhere. Faced with the need to make quick decisions and implement cost-cutting measures, business leaders everywhere created a path forward, embracing the agility and innovation necessary for survival. Similarly, the ongoing U.S.-China trade tensions have impacted supply chains, manufacturing and market access. Once again, this has forced tech executives to demonstrate strategic foresight and adaptability. As they say, the only constant is change. So, businesses need to change to keep up. According to Gartner, 45% of CEOs believe their company will not be viable in ten years if it stays on its current path. And, per Ernst & Young, 86% of executives conducted comprehensive strategy and portfolio reviews during the pandemic. But how can leaders steer their organizations toward growth throughout the certain volatility and ambiguity that they’ll face at some point in their careers? Let’s look at how leaders can drive growth and success for their businesses in the long run.
MSPs are always on the lookout for new tools and technologies that broaden their offering for customers, and sometimes that means looking to provide solutions to problems your customers don’t even know they have. Email signature management might seem like a solution for a problem outside of the enterprise, but it could be a revenue-boosting opportunity for both MSPs and their clients of any size. Exclaimer — a 20-year-old United Kingdom company that got its start developing tools to help organizations apply legally compliant disclaimers to corporate email — is taking major steps to infiltrate the U.S. IT channel with its email signature management solution. Last June, its solution made it to PAX8’s cloud marketplace. Earlier this month, it announced a North American distribution agreement with Ingram Micro, bringing Exclaimer’s solution within easy reach to tens of thousands of solution providers, VARs, and MSPs. It also hired Global Head of Distribution Shawn Berry to manage its distribution channels.
Establishing a robust cross-departmental structure is key to achieving goals for all areas of a business. But especially for the marketing team, who should be hyper-tuned into the projects of all departments. In fact, 79% of CMOs say they “try to involve as many C-Suite leaders as possible in B2B marketing decisions.” After all, marketers are at the heart of all activity. To successfully market each area of the business, we need to tap into their various goals. But arguably the most important relationship in the organization is the CMO-CFO relationship. As the roles of both CFOs and CMOs evolve, there’s a growing need for these leaders to collaborate on strategy. This helps to ensure that they’re aligned, driving business performance and mitigating risks.
Did you know that while 68% of marketers actively engage in email marketing campaigns, only half have ever considered harnessing the valuable real estate at the bottom of their emails? 🤔 Yes, we're talking about email signatures - those tiny yet mighty spaces that often go overlooked. And with thousands of emails sent a day across an organisation, marketers are missing out on a gold mine of opportunities by neglecting this crucial channel. But fear not, the clever people over at Exclaimer have now enabled these to feed into other marketing channels such as your Facebook Feed, and updated across your organisation at just the click of a button. And this week’s Marketing in the Madness podcast guest is just the person to help you uncover this untapped potential. 🎙🎥 Carol Howley is the Global Chief Marketing Officer at Exclaimer, a Forbes Member AND Founding Member of Chief - a private network built to drive more women into positions of power and keep them there! 💁🏽♀️✨ There is so much juicy stuff in this episode, as Katie and Carol also amplify the lack of businesses creating cool, compelling, fun, interesting content and remembering the people behind the businesses that they are trying to engage with. They also reveal the exact places that marketers should be investing when building a customer centric business, and you’ll find out why community marketing and review sites are game changers for B2B Marketing in 2024. 🚀
Lindsey Chambers, Regional VP of Sales – US, Exclaimer dives into the factors that modern B2B tech sellers need to focus on more to create better customer impact:
Today, Exclaimer, the leading email signature solution provider, announced that its world-class service is now hosted within Microsoft Azure datacenters in Germany. This strategic move offers local customers the significant benefits of data residency, ensuring their data is stored securely and compliant with local regulations.
Exclaimer, the leading email signature management solution, announced a new go-to-market relationship with Ingram Micro, one of the world’s largest technology solutions distributors. As part of the North America agreement, Exclaimer will work with Ingram Micro to engage channel partners using Microsoft and Google Workspace and provide them solutions to amplify their email communications, as well as their customers. Exclaimer’s intuitive user interface enables non-technical users to create and manage email signatures, freeing up valuable time for IT teams. Meanwhile, marketing teams will have the opportunity to drive impactful and cost-effective engagement with their audiences through consistent, compliant and engaging email signatures.
The digital marketing landscape is undergoing a seismic shift with the phase-out of third-party cookies—a change that holds new challenges and opportunities for brands and marketers. As Google begins phasing out these trackers, Carol Howley, CMO at Exclaimer provides some insight. Her stance is clear: this moment doesn’t signify an end, but rather a new beginning for data strategy and customer engagement.
In light of Data Privacy Day, we are once again reminded of the importance of data security and the constant danger of customer data breaches. Okta, 23andMe, and Vans are only a few examples of companies that have recently dealt with such issues, showing the widespread problem across all sectors. In this insightful Q&A session, we gain valuable insights from Exclaimer, a company dedicated to ensuring the confidentiality, integrity, and availability of information assets. Focusing on the intersection of marketing and IT, Exclaimer CMO Carol Howley sheds light on their robust approach to data privacy, the impact of data breaches on customer trust, and the pivotal role it plays in educating teams about email security.
In case you missed it, we had a great webinar recently with Shereese Maynard, MS, MBA, Co-Founder at Nostradata Medical, Dan Sloshberg, VP Product & Customer Marketing at Exclaimer, and myself discussing IT compliance and automation. While there’s a lot of talk about IT compliance and automation, in this webinar we shared a wide variety of easy techniques and opportunities that were available to healthcare organizations to automate something for their organization in a compliant way.
